Fuel Your Progress with Applied Nutrition Critical Whey.
Critical Whey Advanced Protein is a next-generation protein formula scientifically designed to deliver exceptional taste, digestibility, and muscle-building support. Now featuring improved flavour, mixability, and higher protein content, it’s built for athletes and fitness enthusiasts who demand top-tier results.

Every serving provides 24 g of high-quality protein and only ~120 calories, combining Whey Protein Concentrate, Whey Isolate, Hydrolysed Whey, and Milk Protein Concentrate — all sourced from grass-fed dairy. These fast-absorbing proteins supply all essential amino acids, including naturally occurring BCAAs, to aid recovery, repair, and lean muscle growth.

Certified under Informed Protein, Critical Whey ensures you’re fuelling your body with a product free from banned substances and lab-tested for protein accuracy — giving you complete confidence in what you’re consuming.

Why Choose Critical Whey?

24 g Protein per Serving – ideal for lean muscle growth and recovery
Premium 4-Source Protein Matrix – fast & sustained amino acid delivery
Grass-Fed Dairy Sourced – pure, high biological-value protein
Informed Protein Tested – batch tested for quality and banned-substance free
Only 120 Calories per Serving – fits any training or nutrition plan
Smooth Texture & Delicious Taste – perfect mixability every time

Product Highlights

• High biological value protein sources

• 24 g protein / 119 calories per serving

• 5 g naturally occurring BCAAs

• Low in sugar & fat

• Gluten-free formula

• Suitable for post-workout, meal supplementation, or daily recovery

Who It’s For

• Strength & Endurance Athletes

• Gym enthusiasts & bodybuilders

• Anyone seeking daily high-quality protein intake

• Perfect for post-workout recovery and muscle maintenance

FAQ

Q1: Is Critical Whey suitable for vegetarians?
Yes, it’s vegetarian-friendly (milk-derived).

Q2: When’s the best time to take it?
Post-workout or between meals to support recovery and muscle growth.

Q3: Does it contain banned substances?
No – every batch is Informed Protein tested and safe for athletes.

Q4: Can I mix it with oats or smoothies?
Yes, it’s great in oats, yogurt bowls, or blended drinks for added protein.

Q5: What makes it different from other whey proteins?
Critical Whey combines four types of whey for fast and sustained amino acid release, giving better recovery and muscle support.

Zero Sugar. Zero Compromise. 100% Whey Isolate.
PER4M Isolate Zero delivers a premium protein experience designed for those who want maximum purity, absorption, and taste — without unnecessary carbs or fats. Made from the highest-quality EU grass-fed dairy whey, each serving provides a clean 27 g of fast-digesting protein, perfect for building lean muscle and improving recovery.

Each scoop undergoes advanced micro-filtration, retaining important whey fractions like Lactoferrin and Glycomacropeptides for superior nutritional value. Whether you’re looking to build a leaner physique, enhance recovery, or hit your daily protein targets, PER4M Isolate Zero makes it simple, delicious, and effective.

Why Choose PER4M Isolate Zero?

100% Pure Whey Isolate – Made exclusively from grass-fed whey protein isolate for top-tier purity and digestibility.
Zero Sugar / Ultra-Low Carbs – Ideal for lean muscle support and low-carb diets.
High Bioavailability – Delivers all essential amino acids and a rich BCAA profile.
Fast Absorption – Perfect post-workout or between meals.
Light, Creamy Flavours – Available in a huge variety of milkshake-inspired flavours.
Gluten-Free Formula – Suitable for lactose-sensitive users and clean-eating athletes.

Product Highlights

• 100% Grass-Fed Whey Isolate

• 27 g Protein per Serving

• 0.4 g Carbs | 0.1 g Fat | 0.1 g Salt

• Zero Sugar

• Instant-Mix Formula (No Clumping)

• Rich in BCAAs & Peptide Fractions

• Gluten-Free

Who Is It For?

• Athletes & gym-goers seeking pure, fast-absorbing protein

• Individuals on low-carb, high-protein, or cutting diets

• Anyone wanting to support lean muscle growth & recovery

FAQ

Q1: What makes whey isolate different from concentrate?
Whey isolate is ultra-filtered to remove almost all carbs and fats, offering a higher protein percentage and faster digestion.

Q2: Is this product lactose-free?
It is very low in lactose and typically well tolerated by most users.

Q3: When should I take PER4M Isolate Zero?
Best consumed within 30 minutes post-training or anytime you need additional protein.

Q4: Can I use it for weight loss?
Yes — its high protein, low calorie profile makes it perfect for muscle retention during fat loss phases.

Q5: Does it mix well with water?
Absolutely — PER4M Isolate Zero is instantized for smooth, easy mixing.

Optimise your daily protein intake with CNP Whey, a carefully crafted blend of whey concentrate, milk protein concentrate, and whey isolate that delivers a complete amino acid profile—particularly high in leucine and glutamine—for outstanding muscle support. Formulated and packed in our state-of-the-art facility, each 30 g scoop supplies 24 g of high-quality protein, making it perfect pre- or post-workout, or anytime you need to hit your macro targets. The Chocolate Peanut Butter flavour adds a decadent twist to your shake without compromising on clean nutrition.

Key Features & Benefits

1. 24 g Protein per Scoop

   • Fast-absorbing whey sources plus milk proteins to drive muscle repair and growth.

2. Complete Amino Acid Profile

   • Rich in leucine for mTOR activation and glutamine for recovery and immune support.

3. Macro-Friendly Formula

   • Only 4.4 g carbs, 1.4 g fat, and 0.3 g salt per serving—ideal for any nutrition plan.

4. Enhanced Absorption

   • AstraGin® (Astragalus & Panax Notoginseng Extract) for improved nutrient uptake.

5. Delicious Flavor

   • Chocolate Peanut Butter blend for a smooth, indulgent taste that mixes effortlessly.

Usage & Experience

1. Measure: Use one level scoop (30 g) into 200–300 ml of water or milk alternative.

2. Mix: Shake or stir vigorously for 10 seconds until smooth.

3. Consume: Within 30 minutes after training or as a high-protein snack between meals.

4. Customize: Add ice, fruit, or oats for extra texture and flavor.

FAQ

Q: How many servings per tub?
A: Approximately 66 servings (2 000 g ÷ 30 g).

Q: Can I use this for baking?
A: Yes—its fine powder and neutral base work well in pancakes, muffins, and energy bites.

Q: Is CNP Whey suitable for lactose-intolerant individuals?
A: Contains milk proteins; those with severe lactose intolerance should assess tolerance individually.

Q: Are there any banned substances?
A: Tested and certified free from banned substances, manufactured under strict GMP guidelines.

Introducing the all-new Mars Hi-Protein Low Sugar bar, now in Raspberry Smash flavor! This light and fluffy pink nougat bar is layered with creamy caramel, enrobed in Mars’s signature chocolate—delivering 18 g of protein, only 2 g of sugar, and just 189 calories per 55 g serving. Perfect as a post-workout snack or guilt-free treat any time of day.

Key Features & Benefits

1. High Protein, Low Sugar

   • 18 g of milk-derived protein and only 2 g sugar per bar.

2. Iconic Mars Taste

   • Authentic Mars chocolate coating meets raspberry-flavored nougat and creamy caramel.

3. Balanced Macros

   • 17 g carbs, 7.1 g fat, 0.1 g salt—ideal for active lifestyles.

4. Convenient On-the-Go

   • Individually wrapped 55 g bars—keep one in your gym bag, desk drawer, or lunchbox.

5. Low Calorie

   • Only 189 kcal per bar, making it a smart swap for traditional candy bars.

Usage & Experience

Enjoy chilled or at room temperature. Unwrap and savor after workouts for muscle repair, between meals for a protein-rich snack, or anytime you crave the classic Mars taste without the sugar spike.

FAQ

Q: Is this bar suitable for vegetarians?
A: No—contains collagen hydrolysate and milk ingredients.

Q: Can I include this in a low-carb diet?
A: With 17 g carbs (including maltitol), it’s lower-sugar than a regular candy bar but not strictly keto.

Q: Any allergens?
A: May contain nuts, eggs, peanuts, and gluten. Contains milk and soya lecithin.

Q: How many bars per case?
A: 12 bars of 55–57 g each.

Elevate your post-workout recovery with Cellucor C4 Whey in a convenient 770 g tub. Each 35 g scoop delivers 25 g of high-quality milk-derived protein (blend of concentrate & isolate) alongside only 2.7 g carbs, 2.1 g fats, and 0.5 g salt. Available in three co-branded flavours—Hershey’s Milk Chocolate, Reese’s Peanut Butter Cup, and smooth Vanilla Bean—this formula ensures every shake tastes like an indulgence without derailing your macros.

Key Features & Benefits

1. 25 g Premium Protein

   • Rapidly digested whey concentrate & isolate for optimal muscle repair and growth.

2. Macro-Smart Profile

   • Only 2.7 g carbs and 2.1 g fat per serving with zero added sugars.

3. Co-Branded Flavours

   • Licensed Hershey’s and Reese’s chocolate recipes plus classic Vanilla Bean.

4. Superior Mixability

   • Anti-caking xanthan gum ensures silky, lump-free shakes in any shaker bottle.

5. Post-Workout Recovery

   • Fast-acting proteins help reduce muscle soreness and support lean gains.

Usage & Experience

1. Measure: 1 scoop (35 g) into 250–300 ml cold water or milk alternative.

2. Mix: Shake or blend for 10 seconds until smooth.

3. Consume: Immediately after exercise or anytime you need a protein boost.

FAQ

Q: How many servings per tub?
A: Approximately 22 servings per 770 g tub.

Q: Is C4 Whey gluten-free?
A: Contains milk proteins and cocoa—always check your label for allergen declarations.

Q: Can I mix it with other supplements?
A: Yes—pairs seamlessly with creatine, BCAAs, or your favourite pre-workout.

Q: What sweeteners are used?
A: Sucralose and acesulfame K for zero-sugar sweetness.

Elevate your recovery with Cellucor C4 Whey, delivering a potent 25 g of premium milk-derived protein per 35 g scoop. Formulated with whey concentrate and isolate for rapid digestion and muscle support, it boasts just 2.7 g carbs, 2.1 g fat, and 0.5 g salt—perfect for hitting your macros without compromise. Available in the instantly recognizable Hershey’s Milk Chocolate and Reese’s Peanut Butter Cup flavours, every shake feels like a treat but works like a champion.

Key Features & Benefits

1. 25 g Ultra-Clean Protein

   • Blend of whey concentrate & isolate for fast-acting amino acids.

2. Macro-Smart Profile

   • Low in carbs (2.7 g) and fats (2.1 g) with zero added sugar.

3. Iconic Co-Brand Flavours

   • Licensed Hershey’s and Reese’s recipes for indulgent taste.

4. Superior Mixability

   • Anti-caking xanthan gum ensures lump-free shakes every time.

5. Post-Workout Recovery

   • Fast-absorbing proteins speed muscle repair and growth.

Usage & Experience

Add one scoop (35 g) to 250–300 ml of cold water or milk alternative. Shake or blend for 10 seconds until smooth. Consume immediately post-workout or anytime you need a protein boost.

FAQ

Q: How many servings are in each tub?
A: Approximately 45 servings per 1.587 kg tub (Hershey’s/Reese’s) and ~43 servings per 1.5 kg Vanilla Bean.

Q: Is this product gluten-free?
A: It’s made with milk proteins and cocoa—always check for allergen statements on your label.

Q: Can I mix it with other supplements?
A: Yes—pairs well with creatine, BCAAs, or your favorite pre-workout.

Q: What sweeteners are used?
A: Sucralose and acesulfame K for zero-sugar sweetness.

Experience the pinnacle of purity and performance with PER4M Isolate Zero, a 100 % whey protein isolate sourced from EU grass-fed dairy. Ultra-filtered to preserve bioactive fractions like lactoferrin and glycomacropeptides, each scoop delivers a potent 26 g of highly bio-available protein alongside naturally occurring BCAAs to support lean muscle growth and recovery—without a single gram of sugar.

Whether you’re cutting, bulking, or maintaining, Isolate Zero’s clean profile ensures minimal carbs and fats, making it the ideal foundation for any nutrition plan. With an array of indulgent dessert-inspired flavours—from Baklava to White Chocolate Hazelnut—you’ll never tire of your post-workout shake.

Key Features & Benefits

1. 26 g Pure Whey Protein Isolate

   • Fast-absorbing, ultra-filtered isolate for rapid muscle repair.

2. Zero Sugar & Minimal Macros

   • <1 g carbs, <1 g fat per 30 g scoop—perfect for keto, cutting, or clean gains.

3. Bioactive Peptide Fractions

   • Lactoferrin and glycomacropeptides support immunity and gut health.

4. High BCAA Content

   • Naturally rich in leucine, isoleucine, and valine to kick-start protein synthesis.

5. EU Grass-Fed Dairy

   • Premium, hormone-free whey for clean nutrition you can trust.

Usage & Experience

Add one 30 g scoop to 200–300 ml of cold water or milk alternative. Shake or blend for 10 seconds until smooth. Consume immediately after exercise or between meals to meet your daily protein targets.

FAQ

Q: How many servings per tub?
A: Approximately 66 servings per 2 kg tub.

Q: Is this protein suitable for lactose-intolerant users?
A: Whey isolate is very low in lactose, but those with severe intolerance should test individual tolerance.

Q: Can I mix with other supplements?
A: Yes—stack with creatine, BCAAs, or your favorite pre-workout for a complete regimen.

Q: What sweeteners are used?
A: Naturally derived stevia extract and sucralose for clean sweetness.

For over a decade, XTEND has been the name athletes trust for premium recovery. XTEND Whey packs 20 g of fast-absorbing milk protein per 30 g scoop—using a blend of whey concentrate, hydrolysate, and isolate—to fuel muscle repair and growth. With no added sugars and just 3.7 g carbs and 1.9 g fat, it slots seamlessly into any training or nutrition plan.

Whether you’re chasing a new PR, rebuilding after a tough session, or simply topping up your daily protein, XTEND Whey delivers a rich, creamy shake in three crave-worthy flavours. Mix with water or your favourite milk alternative for a smooth, lump-free sip that keeps you on track without the sugar crash.

Key Features & Benefits

1. Premium Triple-Source Whey

   • Whey Protein Concentrate, Hydrolysate & Isolate for rapid amino acid delivery.

2. 20 g Protein per Scoop

   • Supports muscle retention, repair, and growth—ideal post-workout or between meals.

3. Zero Added Sugar

   • Sweetened only with sucralose & acesulfame K for great taste with minimal carbs.

4. Macro-Friendly Profile

   • 3.7 g carbs, 1.9 g fat, 0.1 g salt—fits cutting, bulking, and maintenance phases.

5. Delicious Flavours

   • Indulgent taste without the guilt: rich chocolate brownie, classic strawberries & cream, and smooth vanilla ice cream.

Usage & Experience

Add one scoop (30 g) to 250–300 ml of cold water or milk alternative. Shake or blend for 10 seconds until smooth. Enjoy immediately after workouts or as a high-protein snack. For best results, consume within 30 minutes post-exercise.

FAQ

Q: Is XTEND Whey suitable for lactose-intolerant users?
A: It contains whey concentrate and isolate, so individuals with severe lactose intolerance should test tolerance or choose a dairy-free alternative.

Q: Can I stack this with XTEND EAAs?
A: Yes—pairing with EAAs can further support intra-workout hydration and recovery.

Q: How many servings per tub?
A: Approximately 30 servings per 900 g tub.

Q: Does it mix well in a blender bottle?
A: Absolutely—anti-caking Xanthan Gum ensures lump-free mixing in any shaker.

Power up with Huel Ready-to-Drink Black Edition, the next-level complete meal in a sleek 500 ml bottle. Each serving delivers an industry-leading 35 g of plant protein, just 5.8 g net carbs, and 17 g of healthy fats, plus 26 essential vitamins & minerals and 8 g of fibre. Formulated with pea, faba-bean, hemp and flaxseed proteins, MCTs from coconut, and a micronutrient blend, Black Edition is your go-to for low-carb, high-protein nutrition—no prep required.

Perfect for keto, low-carb, or high-protein lifestyles, Black Edition supports muscle recovery, satiety, and sustained energy. Natural flavorings and a touch of coconut sugar create a deliciously rich taste profile. Whether it’s breakfast on the go, a post-gym refuel, or a convenient evening meal, Huel RTD Black Edition keeps you powered and on track.

Key Features & Benefits

1. 35 g Premium Plant Protein

   • Pea, faba bean, hemp seed and flaxseed proteins for a full amino acid profile.

2. Low Net Carbs (5.8 g)

   • Ideal for keto or low-carb diets, with MCTs from coconut for clean energy.

3. 26 Essential Vitamins & Minerals

   • From immune-supporting vitamin C to bone-health vitamin K, filling all micronutrient gaps.

4. High-Quality Fats & Fibre

   • 17 g healthy fats and 8 g fibre per bottle for satiety and digestive health.

5. Zero Prep & On-the-Go

   • Ready to shake and sip—perfect for busy routines or recovery days.

Usage & Experience

Shake vigorously for 10 seconds, twist off the cap, and enjoy chilled or over ice. Store refrigerated at 1–6 °C and consume within 24 hours of opening for peak flavour and texture.

FAQ

Q: Is Black Edition suitable for keto?
A: Yes—only 5.8 g net carbs and abundant MCTs make it perfect for keto or low-carb diets.

Q: Does it contain gluten or dairy?
A: No—this formula is naturally gluten-free and dairy-free, certified vegan.

Q: Can it replace multiple meals?
A: Absolutely—each 500 ml bottle is a fully balanced complete meal; use up to three per day as part of your nutrition plan.

Q: What sweetener is used?
A: Coconut sugar and steviol glycosides (stevia) for clean, low-impact sweetness.

Q: Any allergens?
A: Contains pea, faba bean, hemp, and coconut-derived ingredients, produced in a facility that handles nuts.

When life moves fast, skip the shake and reach for Huel Ready-to-Drink —a perfectly balanced, plant-based meal in a convenient 500 ml bottle. Formulated to deliver all 26 essential vitamins and minerals alongside 20 g of protein, 32 g of slow-release carbohydrates, 19 g of healthy fats, and 7 g of fiber, this indulgent Salted Caramel flavor gives you everything you need to fuel your day, from breakfast meetings to afternoon workouts.

Each bottle combines high-quality pea and oat proteins with tapioca starch and medium-chain triglycerides (MCTs) from coconut to help sustain energy and support muscle recovery. Natural flavorings and a delicate swirl of sea salt create that crave-worthy caramel taste—without artificial sweeteners or preservatives. Whether you’re on the go, at your desk, or between classes, Huel RTD is ready whenever you are: just grab, shake, and enjoy.

By choosing Huel RTD you get:

• Complete Macronutrient Matrix: 20 g protein for satiety; 32 g carbs for sustained energy; 19 g fats (MCT-rich) for mental clarity; 7 g fiber for digestive health.

• 26 Essential Vitamins & Minerals: From vitamin A for immune function to zinc for metabolism, this formula fills any micronutrient gaps.

• Plant-Based & Naturally Gluten-Free: Made from pea protein, gluten-free oats, and rapeseed oil—100% vegan.

• Clean Ingredients: No artificial colors, no preservatives; sweetened with minimal sucralose for just the right touch of sweetness.

• On-the-Go Convenience: Ready-to-drink bottling means zero prep—ideal for travel, work, or recovery days.

Key Features & Benefits

1. Balanced Nutrition
   Every 500 ml bottle delivers a perfectly matched ratio of macros to help you meet your fitness and wellness goals—whether that’s weight maintenance, muscle building, or simply staying energized on busy days.

2. High-Quality Protein
   Pea protein isolate and gluten-free oat powder provide a complete amino acid profile, supporting muscle repair and growth without dairy or soy.

3. Healthy Fats & MCTs
   Rapeseed oil and coconut-derived MCTs fuel your brain and promote sustained energy, avoiding the midday slump.

4. Low Sugar, High Flavor
   With only trace sugars from natural ingredients and a dash of sucralose, enjoy rich salted caramel taste without the sugar spike.

5. All-Day Usability
   Perfect for breakfast, lunch, post-workout, or as a filling snack—Huel RTD adapts to your routine, not the other way around.

Usage & Experience

Shake vigorously for 10 seconds. Unscrew the cap, sip directly, or pour over ice. Best served chilled—store refrigerated for at least two hours before drinking. Once opened, consume within 24 hours to maintain freshness and texture.

FAQ

Q: Is Huel RTD  vegan?
A: Yes—this formula uses only plant-based ingredients and is certified vegan.

Q: How should I store it?
A: Keep refrigerated at 1–6 °C. Do not freeze. Once opened, seal and drink within 24 hours.

Q: Does it contain allergens?
A: It’s gluten-free and free from soy, dairy, and nuts, though produced in a facility that handles nuts.

Q: Can I replace one or more meals with Huel RTD?
A: Absolutely. Each bottle is designed to serve as a 500 ml complete meal—use up to three per day as part of a balanced diet.

Q: What is the sugar content?
A: Less than 1 g of sugar per serving—sweetened only with a small amount of sucralose.